What We Do

Our Research Approach

Consumer Research Around Cannabis understands the importance of producing reliable and credible research. The details of what makes up our research are simple, but meaningful.

Clients are provided with insights gathered in two ways: Syndicated research and Proprietary research.

Syndicated Research

Consumer Research Around Cannabis conducts regularly scheduled surveys in 100+ US markets and the Greater Toronto Area. Topics include a broad range of categories including:

  • Demographics, such as age, gender, ethnicity, income, and/or household size
  • Lifestyles, such as consumers that golf, gamble, exercise, and/or trade stocks
  • Planned purchase of products, such as homes, cars, and/or cosmetic surgery
  • Media habits, such as newspaper, radio, TV, websites, and/or out-of-home advertising
  • Attitudes, such as financial optimists or opinion leaders
  • Product usage, such as automotive, fast food, beverages, and/or furniture

The individual market studies can be aggregated in multiple ways:

  • Multi-market combinations, such as multiple markets in one state grouped together
  • Major markets (Top 10)
  • Common markets, such as the US Hispanic market
  • National reports, includes data from all markets

Custom Research

Consumer Research Around Cannabis provides a proprietary service to meet clients’ specific, custom research needs.

Proprietary research is cost effective because Consumer Research Around Cannabis re-surveys original respondents that participated in the previously collected syndicated data. The efficiencies are due to the fact that the syndicated data already has wealth of information gathered (demos, lifestyles, attitude, product usage, etc.) which doesn’t need to be collected a second time during any follow-up custom/proprietary research studies.

Simply let the company know your needs.

Methodology

The company strongly believes it has a responsibility to clients that are making decisions using the data supplied by Consumer Research Around Cannabis. That commitment to produce the best possible research involves applying quality principles in our methodology. Consumer Research Around Cannabis conducts more than 110,000 surveys annually in a 100+ US markets, as well as the Greater Toronto Area.

Collection instruments

The majority of survey data is collected through online panels and web intercepts. Particular effort is made to gather insights from hard to reach respondents. Typically these demos include:

  • Younger demos
  • Males
  • Spanish-language dominant Hispanics
  • Cell phone only respondents

Landline and cell only telephone calls are used to supplement research as needed in these important, often hard-to-retrieve demographic groups.

Frequency/Trending

Surveys are conducted semi-annually in the largest 45 markets, and annually in the remaining 55+ markets. This facilitates the ability to trend all of Consumer Research Around Cannabis’s categories including demographics, lifestyles, and attitudes.

Geography

Markets surveys are defined by:

  • MSA (Metropolitan Statistical Area)
  • GMA (Greater Metropolitan Area which is similar to Nielsen’s DMA)

Data can be broken down to the county and zip code level.

In metropolitan areas that cross state lines, interviews are tailored to adhere to state laws, eliminating suspicion of any potential legal entrapment.

Large Sample Size

Consumer Research Around Cannabis's large samples vary between 600+ surveys in the smallest markets, to 4,000+ surveys in the largest markets such as New York and Los Angeles.

Surveys are rigidly controlled to assure all questions are answered, and as a result there is virtually no ascription in the data.

Data Access

Quality in research is simple, yet imperative. Easy-to-understand data must be provided in an accessible format. Doing so allows decision-makers to analyze research themselves, to decipher what the market is communicating.

Data is available in two modes:

  • Whole database: Accessible through proprietary software, or in .CSV file format.
    • Geographically: Market level, regional, or national.
  • Specific reports based on a business’s field of interest.
    • Reports are delivered in PDF and Excel formats.

Markets Covered

Consumer Research Around Cannabis is aggressively adding markets based on client needs and interests. Click map for a larger view.

MARKETS INCLUDED
Current Markets: Highlighted in Green
Markets Coming Soon: Listed in Gray

MARKETS State
AKRON OH
ALBANY NY
ALBUQUERQUE-SANTA FE NM
ALLENTOWN-BETHLEHEM PA
ANN ARBOR MI
ASHEVILLE NC
ATLANTA GA
AUSTIN TX
BALTIMORE MD
BIRMINGHAM AL
BOISE ID
BOSTON MA
BOULDER (double-base) CO
BUFFALO-NIAGARA FALLS NY
CANTON OH
CEDAR RAPIDS IA
CHAMPAIGN IL
CHARLESTON SC
CHARLESTON-HUNTINGTON WV
CHARLOTTE NC
CHARLOTTESVILLE VA
CHICAGO IL
CINCINNATI OH
CLARKSVILLE TN
CLEVELAND OH
COLORADO SPRINGS CO
COLUMBIA-JEFFERSON CITY MO
COLUMBUS OH
DALLAS-FORT WORTH TX
DAYTON OH
DECATUR IL
DENVER CO
DES MOINES IA
DETROIT MI
EUGENE-SPRINGFIELD OR
FLINT-SAGINAW MI
FORT MYERS-NAPLES FL
GRAND RAPIDS MI
GREENSBORO-WINSTON SALEM NC
GREENVILLE-SPARTANBURG SC
HARRISBURG PA
HOUSTON TX
HUNTSVILLE-DECATUR AL
INDIANAPOLIS IN
JACKSONVILLE FL
KANSAS CITY MO
LAS VEGAS NV
LEXINGTON KY
LITTLE ROCK AR
LOS ANGELES CA
LOUISVILLE KY
MARKETS State
MADISON WI
MELBOURNE FL
MEMPHIS TN
MIAMI-FT. LAUDERDALE FL
MILWAUKEE-RACINE WI
MINNEAPOLIS-ST. PAUL MN
NASHVILLE TN
NEW ORLEANS LA
NEW YORK CITY NY
NORFOLK-VIRGINIA BEACH VA
NORTHWEST ARKANSAS AR
OCALA FL
OKLAHOMA CITY OK
OMAHA-COUNCIL BLUFFS NE
ORANGE COUNTY CA
ORLANDO FL
PADUCAH-CAPE GIRARDEAU-HARRISBURG KY/MO/IL
PEORIA IL
PHILADELPHIA PA
PHOENIX AZ
PITTSBURGH PA
PORTLAND OR
PORTLAND ME
RALEIGH-DURHAM NC
RENO NV
RICHMOND VA
ROCHESTER NY
ROCKFORD IL
SACRAMENTO CA
SALT LAKE CITY UT
SAN ANTONIO TX
SAN DIEGO CA
SAN FRANCISCO CA
SAN JOSE (double-base) CA
SARASOTA FL
SEATTLE-TACOMA WA
SOUTHERN NEW HAMPSHIRE NH
SPOKANE WA
SPRINGFIELD MA
SPRINGFIELD IL
ST. LOUIS MO
SYRACUSE NY
TALLAHASSEE FL
TAMPA-ST.PETERSBURG FL
TOLEDO OH
TOPEKA KS
TUCSON AZ
TULSA OK
TYLER-LONGVIEW TX
WASHINGTON, DC DC
WEST PALM BEACH FL

Innovative Data Merging

Consumer Research Around Cannabis understands that businesses may have their own databases or customer research. Merging of these third-party databases could make the information even more valuable.

Consumer Research Around Cannabis has the capability to merge these databases, as long as there are sufficient common hooks to link the data.