What We Do

Our Research Approach

Consumer Research Around Cannabis understands the importance of producing reliable and credible research. The details of what makes up our research are simple, but meaningful.

Clients are provided with insights gathered for syndicated research and/or proprietary custom research.

Syndicated Research

Consumer Research Around Cannabis conducts regularly scheduled surveys in major markets across the US, as well as the Greater Toronto Area in Ontario, Canada. Topics include a broad range of category targets, including:

  • Demographics, such as age, gender, ethnicity, income, and/or household size
  • Lifestyles, such as consumers that golf, gamble, exercise, and/or trade stocks
  • Plan-to-purchase information regarding products such as homes, cars, and/or cosmetic surgery
  • Media habits, such as exposure to websites, newspapers, radio, TV, and/or out-of-home advertising
  • Attitudinal data, such as financial optimism, political views, and religious service attendance
  • Product preferences in categories such as automotive, fast food, beverages, and retail

The individual market studies can be aggregated in multiple ways:

  • Multi-market combinations, such as multiple markets in one state grouped together
  • Major markets, such as the top 10 
  • Common markets, such as the US Hispanic market
  • National reports, includes data aggregated from all markets

Custom Research

Consumer Research Around Cannabis provides a proprietary service to meet clients’ specific, custom research needs.

Proprietary research is cost effective because Consumer Research Around Cannabis re-surveys original respondents that participated in the previously collected syndicated data. The efficiencies are due to the fact that the syndicated data already has wealth of information gathered (demos, lifestyles, attitude, product usage, etc.) which doesn’t need to be collected a second time during any follow-up custom/proprietary research studies.

Simply let the company know your needs.

Methodology

The company strongly believes it has a responsibility to clients that are making decisions using the data supplied by Consumer Research Around Cannabis. That commitment to produce the best possible research involves applying quality principles in our methodology. Consumer Research Around Cannabis conducts more than 110,000 surveys annually in 85+ US markets, as well as the Greater Toronto Area.

Collection instruments

The majority of survey data is collected through online panels and web intercepts. Particular effort is made to gather insights from hard to reach respondents. Typically these demos include:

  • Younger demos
  • Males
  • Spanish-language dominant Hispanics
  • Cellphone-only respondents

Landline and mobile-only telephone calls are used to supplement research as needed in these important, often hard-to-retrieve demographic groups.

Frequency/Trending

Surveys are conducted semi-annually in the 45 largest markets, and annually in the remaining markets. This facilitates the ability to trend all of Consumer Research Around Cannabis’s categories including demographics, lifestyles, and attitudes.

Geography

Markets surveys are defined by:

  • MSA (Metropolitan Statistical Area)
  • GMA (Greater Metropolitan Area which is similar to Nielsen’s DMA)

Data can be broken down to the county and zip code level.

In metropolitan areas that cross state lines, interviews are tailored to adhere to state laws, eliminating suspicion of any potential legal entrapment.

Large Sample Size

Consumer Research Around Cannabis’s large samples vary between 600+ surveys in the smallest markets, to 4,000+ surveys in the largest markets such as New York and Los Angeles.

Surveys are rigidly controlled to assure all questions are answered, and as a result there is virtually no ascription in the data.

Data Access

Quality in research is simple, yet imperative. Easy-to-understand data must be provided in an accessible format. Doing so allows decision-makers to analyze research themselves, to decipher what the market is communicating.

Data is available in two modes:

  • Whole database: Accessible through proprietary software, or in .CSV file format.
    • Geographically: Market level, regional, or national.
  • Specific reports based on a business’s field of interest.
    • Reports are delivered in PDF and Excel formats.

Local Markets Available

Consumer Research Around Cannabis is aggressively adding markets based on client needs and interests. Markets are surveyed in all states regardless of current legal status. Click map for a larger view of states based on permitted marijuana usage.

MARKETS SURVEYED
Greater Metropolitan Areas include major cities and their surrounding suburbs and outlying counties.

Current Markets: Highlighted in Green
Markets Coming Soon: Listed in Gray

**OTHER MARKETS ARE AVAILABLE UPON CLIENT REQUEST

GREATER METROPOLITAN AREAS (MARKETS)  
ALBANY-SCHENECTADY-TROY  NY
ALBUQUERQUE-SANTA FE (coming soon) NM
ATLANTA (coming soon) GA
AUSTIN TX
BALTIMORE MD
BIRMINGHAM-ANNISTON-TUSCALOOSA AL
BUFFALO-NIAGARA FALLS NY
CHAMPAIGN-SPRINGFIELD-DECATUR IL
CHARLESTON SC
CHICAGO IL
CINCINNATI OH
CLEVELAND-AKRON-CANTON OH
COLORADO SPRINGS-PUEBLO CO
COLUMBUS OH
DALLAS-FORT WORTH (coming soon) TX
DAYTON OH
DENVER CO
DES MOINES IA
FORT MYERS-NAPLES
FL
GREENSBORO-HIGH POINT-WINSTON-SALEM NC
HARRISBURG-LANCASTER-LEBANON-YORK PA
HOUSTON (coming soon) TX
INDIANAPOLIS (coming soon) IN
JACKSONVILLE FL
LAS VEGAS NV
LEXINGTON KY
 *Surveys as of April 2018  
GREATER METROPOLITAN AREAS (MARKETS)  
LOS ANGELES-ORANGE COUNTY-RIVERSIDE CA
MADISON WI
MIAMI-FT. LAUDERDALE
FL
MILWAUKEE-RACINE WI
MINNEAPOLIS-ST. PAUL MN
NASHVILLE TN
NEW ORLEANS LA
NORFOLK-PORTSMOUTH-NEWPORT NEWS-VIRGINIA BEACH VA
OMAHA-COUNCIL BLUFFS NE
PHOENIX AZ
PITTSBURGH PA
PORTLAND OR
RALEIGH-DURHAM NC
RENO
NV
RICHMOND VA
ROCKFORD IL
SACRAMENTO-STOCKTON-MODESTO CA
SALT LAKE CITY UT
SAN ANTONIO (coming soon) TX
SAN FRANCISCO-SAN JOSE (coming soon) CA
SEATTLE-TACOMA
WA
SYRACUSE NY
TAMPA-ST. PETERSBURG-SARASOTA FL
TOLEDO (coming soon) OH
TORONTO GTA (coming soon!) ON
WASHINGTON, DC DC
WEST PALM BEACH
FL

Innovative Data Merging

Consumer Research Around Cannabis understands that businesses may have their own databases or customer research. Merging of these third-party databases could make the information even more valuable.

Consumer Research Around Cannabis has the capability to merge these databases, as long as there are sufficient common hooks to link the data.